Today we will be looking at the number 5 biggest habit that may lose you money at craft shows, based on my recent survey.
The number five money loser: Verbally comparing notes at a show.
Customers do not want to hear us grouse and complain at a show. If you are not making the sales you want and you complain about it at a show, chances are a potential customer may hear you. One of my friends came to visit me at my last show. She remarked to me that she passed another vendors booth, and they were grousing about the lack of sales. Her first thought was, if they are not making any sales, there is no reason for me to look. And she proceeded to pass right by his booth. When you compare notes at a show, you are creating a public dialog that will influence a customer’s decision on whether to purchase from you or not. Your best bet, even if it is your worst show of the year, is to put on a smile and happily go about your business.
This also applies to letting the promoter know about issues you have with the show. Earlier this year I attended a show to look around and scope out the promoter. What I saw were several of the vendors yelling at the promoter for their lack of sales. That was such a turn off, I did not even bother looking at any of the booths. My husband and I both turned and left. If you have issues to discuss with the promoter, take it somewhere customers will not see or hear the problem.