Sunday, November 18, 2012

My Booth for Saturday November 17th

I have been updating the look of my booth this year.  If you would like to see my previous booth's from this year, you can find them here: http://elunajewelry-nc.blogspot.com/2012/11/if-you-cant-get-them-in-you-cant-get.html

My orginal booth layout called for a Z-Shaped table layout. However when I arrived at the show, I was told I was given a booth space at the corner of the walkway.  This spot was right next to the entrance.

That was too good of a spot to close off most of my booth. So I opted to open the booth on multiple sides, which meant that the Z-Shape would not work.

 One of the suggestions I was given when I started updating my booth was to use walls/curtains. This has the benefit of preventing customers from looking through your booth and missing your work.It also blocks the view of the booth next to you, so customers will not get distracted and move on.
 It feels a little anti-social, but it did help to focus attention on my work.

Yesterday was pretty windy. So in order to counteract the wind, I opted to use my sandbags. I will share a quick tip for using sandbags. When I first began using the bags, sand would go everywhere. A few shows back, I found some two gallon Ziploc bags and poured the sand into the Ziploc bag. I then placed the full Ziploc into the sandbag. Instant no mess sandbag for my tent!

 With my new look I opted to go for a neutral base color. I added black and dark brown displays. And finally to focus the eye on my necklaces, I added a bright pop of teal.

All in all, I felt like this color scheme worked. It is not overwhelming, and is somewhat inviting.



 I also added new earring cards to my displays. Before this show, I used a different base design for each type of earring. I decided to try to create a more consistent look with my earrings, so I had new cards made up.  After changing the cards, I feel like the earrings actually stand out better on the new cards.

This is the final new addition to my booth. I bought this front open shadow box from my local craft store. It has a neutral fabric insert that items can be pinned to. I wanted to use this shadow box to display my show stopper and more expensive pieces.

I bought a black velvet bracelet display to place my show stopper on. Man that thing sparkled yesterday.

I will say the necklace got a lot of interest in this display.

All in all, I think this look got a lot of positive attention. I did very well at this show. But there are a few tweaks I want to make.

First, I still need to work on my signage. Everything was tagged, but I did not have any signs to talk about my product. I really need to work on that.

Second, I would like to raise my tables up. Normally I do, but one of my four foot tables has straight legs with no cross bar, so I had no place to attach my leg extensions. My husband and I discussed it, and I think we are going to purchase another 4 foot table that has the cross bar. This will solve that issue.

Lastly, there are a few finishing touches that need to be done. For instance the rods holding up the shadowbox lid. Personally, I think I should paint them black to look more together.

I hope you guys enjoyed this look at my new booth. I would love to hear your thoughts or comments on this new look.

Have a great day,
April

4 comments:

  1. Your booth looked good!

    I hope you did well too!

    I hosted a craft show yesterday. I did not take pictures even though I had intended to.

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  2. The booth looks great! I like the way the back had the wall but the sides were open. Very nice displays.

    One thing to think about - I have my shop name painted on the front top edge of the booth. It really stands out among all the other white booths and makes it easy to find - especially for repeat customers. I traded with a painter some glass for her to paint the name so it looks professional. Just a suggestion :)

    Here's a picture:

    http://www.flickr.com/photos/34735816@N06/3469928469/in/photostream

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  3. First Light,

    That is a really interesting idea. I may need to look into that.

    Thanks.

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  4. The colors are fabulous! You're right about the teal - pop, for sure. And, the base of brown and black does not draw your attention away from the jewelry. I almost did not notice the tablecloth, which is a good thing (I did, though, notice the white ones on the next booth - LOL)

    Hope you had a successful day!

    Donna

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