Tuesday, March 9, 2010

Blog Attacks! - How to defend your business.

I recently had the following information published on an e-zine. Since this information is useful to all of us, I thought I would share it with everyone. Feel free to re-post this information on your blog, but please remember to give credit as to where you found it.

Tonight as I was typing another article up I receive a convo through Etsy. The convo (or Etsy email) was from a blogger. This particular blogger had chosen my store to feature in their blog. However unlike most blogs, this one fell into the realm of an attack blog. This blogger accused me of using stained glass containing lead in my earrings. I have never met this blogger before, nor had I heard of their blog. Apparently, as I read the commentary, this blogger intended on attacking my store without notifying me. One reader however called the blogger out on their behavior and suggested that they contact me and find out the facts instead of posting unfounded accusations. The blogger wrote me that they had blogged about the possible lead hazard in my reclaimed stained glass.

Now to let you in on the scoop, the earrings in question are made from scraps of stained glass which are left over from stained glass projects. They have not been anywhere near a lead came, the accuse source of lead contamination in the blog. They are just recycled glass that I saved from heading into the trash because I thought this beautiful medium work look better as jewelry than landfill debris. As I stated earlier, I have neither met this blogger, nor had I ever heard of them. I was taken aback by the situation because I am the type of seller that has no problem answering questions from potential customers. If at any point before this, I had been contacted and asked about the source of my glass, I would have been more than happy to have a conversation with them. I would have told them about the nice stained glass shop I visit, where the owner saves scraps, which I happily pick through until I find the perfect piece. But I was never contacted. No questions were ever asked.

So knowing the facts, how would you react to a blog attack? I did get angry. Who wouldn't? And I did type up a rather blatant attack response. But there I stopped. I did NOT hit the send button. Instead I asked my dear husband to look over my response. And calmly he pointed out that although I may be justified in feeling angry, if I posted what I had written, the blogger had won. The blogger would have been justified in their attack. So I read the post again and reworded it. I stated where the stained glass had come from, and that I was aware of the risks of lead. I stated that the glass had not been anywhere near the lead cames the blogger was so concerned had contaminated them.

While attacking the blogger would have made me feel much better, it would have hurt me in the long run. By stopping my post, re-reading it, getting input, and then calmly re-writing the post to address the points without allowing myself the gratitude of an attack, I was able to keep a professional decorum and still make my point. I was able to defend my work without seeming desperate or sinking to the bloggers level. I was able to rise above it.

Have you ever done that? Have you ever seen the results when that happens? It can be quite gratifying in itself. I did briefly return to the bloggers page and view the comments. The blogger had responded to my post with more attacks. However their grammar had changed. The sentence structures rambled on and were very inconsistent. The spelling became almost unrecognizable. The thought process was impossible to follow. I realized very quickly that the blogger was now angry. They were trying to provoke me. I had successfully defended my work, and left the blogger without a leg to stand on.

By the way, if you are wondering what happened with the blog post; twenty-four hours after the initial post, I received a tweet informing me that all the links and references to my store had be retracted. I also received several sales during this time period. As I have grown into adulthood, I have realized there are times to defend yourself and there are times to just hand your attacker that extra inch of rope. I had defended my work. I had proven my points, and I did it without sinking into the mud. The second rounds of attacks fall into the category of that extra inch of rope. Rather than respond or attack, I just walked away.

People that maliciously attack artists behind the guise of anonymous blogs are people who are desperately looking to make a name for themselves. Irony right? In the long run, the blogger's desperation winds up creating a negative image of the blogger. If they attack enough people, the masses wise up and see them for whom they are, and then their word becomes worthless. If you are worried that someone may not buy from you because of something a blogger wrote, don't. If someone wants to believe a blogger like that, they were not your target customer anyway. On the flip side, many artists are now making sales by being blasted on blogs like Regretsy, so it may actually send you some customers.

If you are an artist that gets attacked in this way, know that sinking to the level of your attacker in not going to help you, it just gives them creditability. However by keeping a professional decorum, they end up sinking their own ship and you will get to laugh all the way to the bank.

April Williams is a full time working mother. Aside from her full time job, April creates and sells beautiful artisan jewelry. She loves working with mediums such as natural stones, sea glass, stained glass, and sterling silver. You can find her work for sell in her Eluna Jewelry Etsy Store.

Friday, March 5, 2010

Getting Ready for the Show and Being Seen Online!!!!

So over the past few weeks I have been in a weird place. I have spent much of my time trying to get ready for my upcoming show. I have been hurriedly making earring cards, finishing earrings, finishing necklaces, ect. The list goes on and on.

On the other hand, during my creative down times, I have been looking at alternative ways to promote my store. I have spent a lot of my home time with my laptop open on Twitter. I even downloaded Tweetdeck to use at home.

One of my alternative advertising efforts has been writing. In the past week, I have had two article published. The first article was published on Jewelrylessons.com, and the second article was published just last night by EzineArticles.

If you would like to read them, you can view them here.
http://ezinearticles.com/?Blog-Attacks---How-to-Defend-Your-Etsy-Store&id=3868944
http://www.jewelrylessons.com/article/metals-and-metals-allergies-what-you-should-know-whe

Funny thing, when I visited Ezine, I realized I had four articles I had already published with them. I had remembered two of them, but had forgotten about the other two. Oh well :)

Just a fun saying for the day (since my local Ren Fair will be here soon)

“Do Not Meddle in the Affairs of Dragons, for You are Crunchy and Good With Ketchup” – Unknown Source

Saturday, February 27, 2010

New Tutorial!!!!

Want to learn how to make your own Reclaimed Stained Glass? Or maybe you would just like to know how I create my beautiful Reclaimed Stained Glass Earrings. We now you can. I have taken all of the mystery out of the process. I have created a step by step tutorial that will walk you through the process.

You can view the link here! Plus if you ever want to check back, I have listed the link on the right hand side of my blog.

To view the tutorial, you will need Adobe Acrobat reader. You can download that here if you need it! http://get.adobe.com/reader/
Enjoy!

Wednesday, February 10, 2010

Light Box For Macro Photography

Last week I blogged about my photography setup and how this has helped my photos. There was an overwhelming response to the information. This inspired me to try to create a light box that works as well as my Professional one. So last Friday I found a box and began writing a DIY tutorial on creating the light box.



Since I already have a light box of my own, I donated the box to Katie of Kaleidoscope Garden on Etsy. I hope she enjoys it.



So anyway, if you are interested in creating your own light box for Macro Photography, you can find the tutorial here. It is in PDF format and the file size is approximately 2.1 MB (lots of photos).



Enjoy!

Wednesday, February 3, 2010

Cookie Baked Brownies

I was in the Etsy Forums a little while ago and mentioned the brownies I made over the weekend. Some of my friends were interested in the recipe so here it is.

First thing I should mention is that it is super easy and you can substitute the cookies for any flavor you want.

I started off with a brownie mix, in my case I chose Betty Crocker's® Milk Chocolate Brownie Mix .I mixed the batter as instructed to make cake brownies.

Once the batter was made I poured just under half off the batter into my baking pan. I then layered Keebler® Fudge Shoppe® Cheesecake Middles Dark Chocolate Graham Cookies (these are new in the market) on top of my batter. After I finished layering, I poured the remaining batter on top of my cookies and spread it out to cover all of them.

Finally I baked the brownies at the recommended temperature and time.

That is it. Super Simple!!!

Hope you enjoy!