Tuesday, March 16, 2010

DIY Earring Cards

We have all seen these beautiful business cards turned earring holders at our local shows. Most designers, who are just starting out, would prefer to create their own cards rather than to pay someone else to create them. Now I am going to show you how to create that professional look without breaking the bank.

Step 1: Design.
When I created my earring cards, I downloaded the vertical card template for Photoshop from Vista Print. (You can download it here)
I then proceeded to design a card I liked for my work. You can see my original designs, with my logo, here.
Since I created the design for Vista Print, I simply uploaded the design into their site. I then ordered my cards. This is your waiting period. (I like the prices at Vista Print, but not the shipping costs and time. Since I created these in the off season, I had time to wait for the cards.)

Step 2. Buy Supplies

While you are waiting, you will need to order or buy the following supplies.
-Earring card adapters (Available from JewelrySupply.com)
-1/16 inch round hole punch (Available at your local craft store)
-Guide for hole placement (I use a black flock plastic earring card like these)

Step 3. Once the cards arrive…

Use your guide to determine the location of your earring holes. Then use your hole punch to make the holes.






Step 4. Adapt!
Place the earring card adapter on the card. My fits over my earring holes.


Step 5. Refine!
Re-punch the earring holes through the adapter


And now the earring cards are ready to use!

Come See My Work at http://www.etsy.com/shop/elunajewelry






Tuesday, March 9, 2010

Blog Attacks! - How to defend your business.

I recently had the following information published on an e-zine. Since this information is useful to all of us, I thought I would share it with everyone. Feel free to re-post this information on your blog, but please remember to give credit as to where you found it.

Tonight as I was typing another article up I receive a convo through Etsy. The convo (or Etsy email) was from a blogger. This particular blogger had chosen my store to feature in their blog. However unlike most blogs, this one fell into the realm of an attack blog. This blogger accused me of using stained glass containing lead in my earrings. I have never met this blogger before, nor had I heard of their blog. Apparently, as I read the commentary, this blogger intended on attacking my store without notifying me. One reader however called the blogger out on their behavior and suggested that they contact me and find out the facts instead of posting unfounded accusations. The blogger wrote me that they had blogged about the possible lead hazard in my reclaimed stained glass.

Now to let you in on the scoop, the earrings in question are made from scraps of stained glass which are left over from stained glass projects. They have not been anywhere near a lead came, the accuse source of lead contamination in the blog. They are just recycled glass that I saved from heading into the trash because I thought this beautiful medium work look better as jewelry than landfill debris. As I stated earlier, I have neither met this blogger, nor had I ever heard of them. I was taken aback by the situation because I am the type of seller that has no problem answering questions from potential customers. If at any point before this, I had been contacted and asked about the source of my glass, I would have been more than happy to have a conversation with them. I would have told them about the nice stained glass shop I visit, where the owner saves scraps, which I happily pick through until I find the perfect piece. But I was never contacted. No questions were ever asked.

So knowing the facts, how would you react to a blog attack? I did get angry. Who wouldn't? And I did type up a rather blatant attack response. But there I stopped. I did NOT hit the send button. Instead I asked my dear husband to look over my response. And calmly he pointed out that although I may be justified in feeling angry, if I posted what I had written, the blogger had won. The blogger would have been justified in their attack. So I read the post again and reworded it. I stated where the stained glass had come from, and that I was aware of the risks of lead. I stated that the glass had not been anywhere near the lead cames the blogger was so concerned had contaminated them.

While attacking the blogger would have made me feel much better, it would have hurt me in the long run. By stopping my post, re-reading it, getting input, and then calmly re-writing the post to address the points without allowing myself the gratitude of an attack, I was able to keep a professional decorum and still make my point. I was able to defend my work without seeming desperate or sinking to the bloggers level. I was able to rise above it.

Have you ever done that? Have you ever seen the results when that happens? It can be quite gratifying in itself. I did briefly return to the bloggers page and view the comments. The blogger had responded to my post with more attacks. However their grammar had changed. The sentence structures rambled on and were very inconsistent. The spelling became almost unrecognizable. The thought process was impossible to follow. I realized very quickly that the blogger was now angry. They were trying to provoke me. I had successfully defended my work, and left the blogger without a leg to stand on.

By the way, if you are wondering what happened with the blog post; twenty-four hours after the initial post, I received a tweet informing me that all the links and references to my store had be retracted. I also received several sales during this time period. As I have grown into adulthood, I have realized there are times to defend yourself and there are times to just hand your attacker that extra inch of rope. I had defended my work. I had proven my points, and I did it without sinking into the mud. The second rounds of attacks fall into the category of that extra inch of rope. Rather than respond or attack, I just walked away.

People that maliciously attack artists behind the guise of anonymous blogs are people who are desperately looking to make a name for themselves. Irony right? In the long run, the blogger's desperation winds up creating a negative image of the blogger. If they attack enough people, the masses wise up and see them for whom they are, and then their word becomes worthless. If you are worried that someone may not buy from you because of something a blogger wrote, don't. If someone wants to believe a blogger like that, they were not your target customer anyway. On the flip side, many artists are now making sales by being blasted on blogs like Regretsy, so it may actually send you some customers.

If you are an artist that gets attacked in this way, know that sinking to the level of your attacker in not going to help you, it just gives them creditability. However by keeping a professional decorum, they end up sinking their own ship and you will get to laugh all the way to the bank.

April Williams is a full time working mother. Aside from her full time job, April creates and sells beautiful artisan jewelry. She loves working with mediums such as natural stones, sea glass, stained glass, and sterling silver. You can find her work for sell in her Eluna Jewelry Etsy Store.

Friday, March 5, 2010

Getting Ready for the Show and Being Seen Online!!!!

So over the past few weeks I have been in a weird place. I have spent much of my time trying to get ready for my upcoming show. I have been hurriedly making earring cards, finishing earrings, finishing necklaces, ect. The list goes on and on.

On the other hand, during my creative down times, I have been looking at alternative ways to promote my store. I have spent a lot of my home time with my laptop open on Twitter. I even downloaded Tweetdeck to use at home.

One of my alternative advertising efforts has been writing. In the past week, I have had two article published. The first article was published on Jewelrylessons.com, and the second article was published just last night by EzineArticles.

If you would like to read them, you can view them here.
http://ezinearticles.com/?Blog-Attacks---How-to-Defend-Your-Etsy-Store&id=3868944
http://www.jewelrylessons.com/article/metals-and-metals-allergies-what-you-should-know-whe

Funny thing, when I visited Ezine, I realized I had four articles I had already published with them. I had remembered two of them, but had forgotten about the other two. Oh well :)

Just a fun saying for the day (since my local Ren Fair will be here soon)

“Do Not Meddle in the Affairs of Dragons, for You are Crunchy and Good With Ketchup” – Unknown Source