Twitter Tree 2-27-2013

The Twitter Tree© will be hosted by a different shop M-W-F.

Monday: http://christiecottage.blogspot.com/

Wednesday: http://elunajewelry-nc.blogspot.com/

Friday:http://http://butterflyintheattic.blogspot.com

Instructions:

•          Only 2 Items per person
•          Each Tweet must contain the hashtag #retwt
•          Only 1 other Hashtag may be used.
•          Please include a brief description of your item in the tweet. 
•    Keep your Tweet under 140 Characters (including spaces).
•          No Mature Items
•          Tweet Everyone’s listings. (It is not fair to others if you do not fully participate. Team Leaders do watch who is tweeting and who is not.)

Limit of two (2) hashtags. 

Today's Tweeting Items:

  New Listing! Elegant Sky Blue Crystal Teardrop Necklace by @ElunaJewelry http://etsy.me/YxZ6IG via @Etsy #retwt #like2  


  So Comfortable! Small Sterling Silver Hoop Earrings by @ElunaJewelry http://etsy.me/Lpxwp4 via @Etsy #retwt #teamwwes   

So Comfortable! Small Sterling Silver Hoop Earrings by @ElunaJewelry

http://etsy.me/Lpxwp4 via @Etsy #retwt #teamwwes

New Listing! Elegant Sky Blue Crystal Teardrop Necklace by @ElunaJewelry
 http://etsy.me/YxZ6IG via @Etsy #retwt #like2









 Also please stop by and check out Christie Cottage's giveaway! 

F&TA:: Ideal Client Intensive Course

For the past few Tuesdays, I have been posting information to help get seen online; Twitter, Business Cards, Facebook, ect. These have mainly been infographic posts. I plan to continue posting informational graphics, but I wanted to take a break today to tell you guys about this course I signed up for.

Even though most business owners understand that identifying your ideal customer is just good business sense. Most of us are hesitant to do this. Why?

Personally, I am afraid that I will not identify to "right" customer. Or worse, that I may alienate a group of customers. These are my fears.

Logically I understand that creating a targeted ad campaign towards your ideal customer creates the highest conversion rate from marketing to sales.

Look at Nike.

This company targets people who like to play sports. "Just Do It" was a tagline aimed at sports players. Just get in there and play the game, was their message.

Even though their marketing targeted sports players, the general public did not feel alienated by the tag line. In fact, generally they continued to support Nike by purchasing their merchandise. The targeted marketing just created a niche for Nike to become even more visible to the general public.

I get it, I just fear making a mistake in who my marketing targets. So what can I do about it?


The Owners of Flourish and Thrive Academy are offering a 2 week course on identifying your ideal customer.  They are going to walk those who take this course through a step by step process to identify and get to know your ideal customers by heart. Plus they are offering hands on help to those in the course.

I have already signed up and I am anxious to get started with these mavens of the industry! 

Now this course is targeted to jewelry makers. But here is the link if you want to take a peek!
http://www.flourishthriveacademy.com/ideal-client-intensive/

Weekend Projects - Emerald

For the past few weeks I have been working on creating an emerald necklace. I have quite a few rough emeralds laying around my studio, just waiting to be cut and polished.

Well I finally got time to do just that with a couple of pieces. I had two emeralds that I cut an polished, along with a few other stones.

Once the stones were finished, I set out to create a sterling silver setting for each stone that I had polished. I have only finished one of the necklaces so far; the emerald.

I thought I would share it with all you lovely people!

This stone was left in matrix. The green is emerald while the black is biotite mica schist. Biotite mica schist is a common mineral that is found with emeralds in the matrix. 

Hope you all enjoyed this. 

Thanks

Thursday Thoughts 2-21-13

Well it is Thursday. It has been a long week for me. My son has been sick and my office has been in the midst of an upgrade. So all in all it has been a hectic week.

And during this week I have been pondering sales and marketing. I have been wondering if t may be worth it to create a few new listings that are actually grouping.

Do you think it would be a good idea to create listings offering multiples of my best sellers? Or maybe offering two different items in a package. Or two different sizes?

And the other idea I have been kicking around is an upgrade. Now don't get me wrong, Etsy does not technically allow upgrades. I can not create a listing that says you must buy A in order to buy B.

But I can offer a plain jewelry box with priority shipping, and let customers know that their products will be upgrade with priority shipping if they purchase both. As long as each listing is for actual sale, then it is Etsy legal to my understanding.

So what ideas have you been kicking around to increase your sales?

Twitter Tree 2-20-2013

The Twitter Tree© will be hosted by a different shop M-W-F.

Monday: http://christiecottage.blogspot.com/

Wednesday: http://elunajewelry-nc.blogspot.com/

Friday:http://http://butterflyintheattic.blogspot.com

Instructions:

•          Only 2 Items per person
•          Each Tweet must contain the hashtag #retwt
•          Only 1 other Hashtag may be used.
•          Please include a brief description of your item in the tweet. 
•    Keep your Tweet under 140 Characters (including spaces).
•          No Mature Items
•          Tweet Everyone’s listings. (It is not fair to others if you do not fully participate. Team Leaders do watch who is tweeting and who is not.)

Limit of two (2) hashtags. 

Today's Tweeting Items:

Exclusive Executive Fashion! Purple and Green Bib Pearl Necklace by @ElunaJewelry http://etsy.me/ThzGkB via @Etsy #retwt #like2

 

 

Stunning! Blue Lace Agate Earrings by @ElunaJewelry http://etsy.me/O8hc0w via @Etsy #retwt #boebot

 

Also please stop by and check out Christie Cottage's giveaway!